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April 23.2025
3 Minutes Read

Exploring the Bright Future of Hospitality: Insights from Ingrid Jarrett

Hospitality has bright future, says outgoing president of BC Hotel Association

The Promising Future of Hospitality in BC: Insights from Ingrid Jarrett

Ingrid Jarrett's journey in hospitality is a testament to the industry’s resilience and adaptability. Having started her career at just 14 as a chambermaid, she evolved into a key player in British Columbia's hotel sector as the President and CEO of the BC Hotel Association. With her tenure coming to a close, she reflects on the industry's bright future amidst the challenges faced during her five years in the leadership role.

Overcoming Adversities: The Hospitality Sector during COVID-19

Jarrett's presidency was marked by the unpredictable waves of the COVID-19 pandemic. The onset of the health crisis forced the hotel industry to swiftly adjust to new realities. "When I took over, the pandemic was right around the corner and the 1,800 accommodators in BC had to go into survival and resiliency mode," she recalls. Many establishments transitioned to focusing on safety protocols and innovative approaches, ensuring that they could weather the storm.

Current Landscape: Recovery and Growth

As of December 2024, BC has witnessed a modest recovery with hotel room counts approaching pre-pandemic figures. From 82,084 rooms in December 2019 to 81,879 in December 2024, the numbers indicate that while the recovery journey has been arduous, significant progress has been made.

However, the hospitality sector still faces numerous challenges including inflation, supply chain issues, and labour shortages. Despite these obstacles, places like Kelowna have seen tourists return, albeit with shorter stays and reduced spending. This evolving consumer behavior accentuates the need for the sector to embrace flexibility. "The hotel sector managed a pretty decent year, but people are opting for different types of stays during economic uncertainty," Jarrett explains.

Acknowledging the Contributions of Hospitality to Communities

Jarrett emphasizes the vital role that hospitality plays in local communities, noting that it serves not just tourists but also locals who need accommodation for various personal and professional reasons. "I have a pure belief in hospitality. It's a very human business. If there's a need to stay overnight, whether for business or leisure, there's a need for hospitality," she explains, highlighting the intrinsic nature of the hospitality sector as a community lifeblood.

Future Focus: Sustainable Development in the Hospitality Sector

Looking ahead, Jarrett plans to refocus her efforts on her hotel management consulting business with a particular interest in destination development. This move reflects an ongoing trend within the industry towards sustainable practices and investments in infrastructure that not only enhance the visitor experience but prioritize community needs.

She mentioned, "Some of my future projects will definitely be in the Interior of BC, which can capitalize on highway connectivity to its biggest source of tourists in the Lower Mainland." This speaks volumes about the interconnectedness of regions within BC and the importance of strategizing for mutual benefit.

A Call for Collaboration and Innovation

To further bolster recovery, Jarrett highlights the importance of collaboration among various stakeholders in the hospitality and travel industries. By working together, businesses can harness innovation and create more compelling offerings that attract visitors back to the province.

The provincial government's initiatives, such as the new short-term rental registry aimed at promoting long-term rentals, hint at a proactive stance towards regulating the tourism landscape. This kind of foresight is crucial for maintaining balance and ensuring that diverse accommodation types are available to meet the fluctuating demands of consumers.

Summary of a Legacy

As Ingrid Jarrett prepares to step down from her role as president of the BC Hotel Association, her legacy is one of resilience, adaptability, and a deep-rooted belief in the power of hospitality. While challenges remain, her optimism about the future remains infectious, echoing a sentiment shared among many industry leaders.

As she embarks on her next adventures, both personally and professionally, the wisdom she leaves behind will likely pave the way for future innovations in BC's hospitality sector.

In conclusion, fostering a collaborative environment alongside a focus on sustainable practices could be the approach needed for the province to not only recover but thrive in a post-pandemic world, ensuring that hospitality remains a pillar of the community.

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04.27.2025

Explore The Hidden Gems of Dijon: Beyond Just Mustard

Update Discovering Dijon: More Than Just Mustard As Kerry and I wander through the historic streets of Dijon, the enchanting melody of an accordion fills the air, setting a picturesque backdrop to our adventure. In the heart of France's Burgundy region, Dijon is often overshadowed by its culinary icon—the mustard. But there’s so much more to this charming city that deserves to be explored. A Flavorful History and Local Culture With a population of approximately 260,000, Dijon serves as the capital of Burgundy, renowned not just for its mustard but for its rich history. The expansive town square, filled with shops and boutiques, captures the essence of French elegance and style. The streets are lined with stunning examples of neoclassical architecture, inviting both locals and tourists to immerse themselves in its charm. More Than Mustard: Culinary Delights Await While mustard may be the first thing that comes to mind, Dijon boasts a variety of culinary experiences that are just as captivating. From beef bourguignon to coq au vin, the local cuisine speaks to the heart of Burgundy's gastronomic heritage. I dare to say that the mustard in Dijon transcends its basic condiment status; it is a celebrated ingredient that enriches many regional dishes. Observing the locals, it seems mustard is seamlessly blended into everything—from salad dressings to sauces, showcasing its versatility in the French diet. Climate and Convenience: The Joys of Dijon The city’s temperate climate enhances its appeal, making strolls through its vibrant streets an enjoyable experience throughout the year. Whether you're visiting in springtime or autumn, the ambiance remains appealing, fostering an atmosphere where food, culture, and community flourish. The pedestrian streets emphasize a relaxed lifestyle, inviting visitors to explore hidden gem eateries and artisanal shops at leisurely pace. Unveiling the Hidden Treasures of Dijon As we approached the Liberation Square, formerly known as King's Square, we were greeted by the majestic Palace of the Dukes of Burgundy, which now houses the city's hall and art museum. It serves as a reminder of Dijon’s historical significance while showcasing its modern vibrancy—The restaurants encircling the square beckon with outdoor patios, offering a chance to savor regional delights while enjoying the bustling atmosphere of both visitors and locals. Embracing the Local Vibes During our visit, we were particularly charmed by the warmth of the local community. The ambiance radiates a sense of pride in their heritage. Many restaurants boast menus featuring not just regional specialties but also local wines, brimming with flavors that reflect the unique characteristics of Burgundy. This creates a dining experience that goes beyond mere sustenance—it's a celebration of place, culture, and love for the culinary arts. Conclusion: An Invitation to Explore Dijon As we concluded our visit to Dijon, it became clear that the city is rich in stories, flavors, and experiences that transcend its popular association with mustard. From the exquisite architecture to the culinary delights that await at every turn, Dijon invites travelers to delve deeper into its vibrant culture. So, if you ever find yourself in France, don't just buy the mustard—experience the heart and soul of Dijon. Pack your bags and embrace the enchanting city that awaits.

04.22.2025

Why Regenerative Tourism in BC Matters to Your Next Trip

Update Exploring Regenerative Tourism in British Columbia As travel enthusiasts increasingly seek experiences that benefit the environments and communities they visit, regenerative tourism has emerged as an appealing alternative. This approach ensures that visitors not only enjoy their experiences but also leave a positive mark on the places they explore. Recently, Sun Peaks, Prince George, Langford, and the Southern Gulf Islands have joined the Re:BC initiative, which promotes regenerative travel and responsible recreation. Understanding Regenerative Travel Regenerative tourism is all about creating lasting positive impacts on the environment and communities. Unlike sustainable tourism, which often focuses on minimizing damage, regenerative tourism actively seeks to improve local conditions. Tourists are encouraged to engage with the local culture, spend money to support local businesses, and respect the natural surroundings. This is exemplified by the initiative’s recommendations, such as bringing recyclables, shopping at Indigenous-owned stores, and choosing eco-friendly tour operators. Fostering Community and Connection One of the core values of regenerative travel is emphasizing community connection. Each participating region in the Re:BC initiative offers unique activities that embody this spirit. For instance, visitors can enjoy outdoor ice skating in Prince George, skiing or dog sledding at Sun Peaks, and kayaking among the Southern Gulf Islands. Each experience is designed to foster engagement with the local community and nature alike. Practical Tips for Travelers Travelers looking to embrace regenerative tourism can take several steps to ensure their impact is positive. First, consider visiting in the shoulder or off-season to help distribute tourist traffic more evenly and reduce environmental stress. Second, support local tours and businesses to ensure that your spending directly benefits the community. Finally, always prioritize sustainable practices: hike responsibly, opt for public transport, and respect wildlife and natural habitats. Exploring the Future of Travel The growing interest in regenerative tourism reflects a broader shift in consumer priorities towards sustainability and community engagement. As regions like Sun Peaks, Prince George, Langford, and the Southern Gulf Islands adopt regenerative practices, they position themselves not only as travel destinations but as models for sustainable development. This shift opens up opportunities for other communities to follow suit and join the conversation about responsible tourism practices. Join the Movement Engaging in regenerative tourism is not just about the activities you choose; it’s about a mindful approach to travel that respects and enriches your surroundings. Download the Re:BC app for a comprehensive guide to sustainable travel practices and explore all that these new member communities have to offer. Experience the beauty of British Columbia while contributing to its future. As we navigate our travels in a post-pandemic world, let’s embrace regenerative tourism practices to ensure a brighter, more sustainable future for our destinations and ourselves.

04.22.2025

Southern Interior Tourism Businesses Receive $2 Million Boost to Enhance Visitor Experience

Update The Southern Interior Tourism Boost: A $2 Million Investment This past week, the Southern Interior of British Columbia received a valuable boost as $2 million in funding was distributed among 14 local tourism businesses and organizations. The funding comes from the Government of Canada's Pacific Economic Development 'Tourism Growth Program', designed to enhance outdoor recreation and extend the tourist season throughout the region. With projects aimed at attracting visitors to smaller communities, this investment marks a significant step in supporting local economies. Funding Recipients and Their Visions Among the beneficiaries, Niche Wine Company in West Kelowna was awarded $240,000. CEO Joanna Schlosser expressed her excitement, stating that this funding will help turn their vision of luxury mountain-top accommodations into reality. The company aims to blend Okanagan wine, cuisine, and culture, creating unforgettable experiences and reinforcing their position in the agritourism sector. Kelowna International Airport also secured $174,000 to promote travel during shoulder seasons. This initiative is essential for stabilizing air traffic flow and ensuring a robust year-round tourism offering. Meanwhile, ZipZone Peachland is set to receive $130,000 for expanding its ziplines and adding a climbing wall, further enhancing the outdoor adventure landscape of the region. A Diverse Array of Projects Other exciting projects benefiting from this funding include the Kartplex in Oliver, getting $185,000 for new kart racing tracks equipped with solar lighting and training simulators. The Shuswap Trail Alliance, receiving $190,731, plans to improve its hiking and mountain biking trails, which will significantly enrich the outdoor experience for both locals and tourists alike. In total, nine other initiatives will share in the remaining funds, including $250,000 each for Black Jack Ski Club in Rossland and CAPOW Guiding, aimed at enhancing backcountry hiking tours near Revelstoke. This broad distribution of funds underscores the importance of investing in various sectors to bolster the tourism ecosystem. The Broader Economic Impact As Harjit S. Sajjan, minister responsible for the Pacific Economic Development Agency, pointed out, the Southern Interior is home to world-class tourism attractions that showcase the province's natural beauty and rich cultural history. By investing in these initiatives, the government isn't just fostering growth; it is also creating jobs and strengthening the local economy. Jobs created through these tourism projects can range from direct employment at the businesses to supporting roles in hospitality and transportation. Long-term Sustainability and Engagement Investing in tourism doesn't just positively impact the local economy; it also promotes sustainability. By extending the tourist season and enhancing the visitor experience, businesses can achieve greater stability. This funding opens avenues for developing sustainable practices within the tourism sector, such as solar-powered facilities and eco-friendly tourism offerings. Enhancing outdoor recreation facilities and services aligns perfectly with the growing trend of eco-tourism, where visitors seek experiences that connect them more with nature. This investment comes at an ideal time, as many travelers are prioritizing unique, environmentally responsible travel options. Community and Visitor Engagement Ultimately, these projects aim to create memorable experiences for both residents and visitors. The importance of community engagement cannot be overstated in tourism development. When local businesses forge authentic connections with their visitors, it not only enhances visitor satisfaction but also fosters a culture of tourism that celebrates the locale's heritage and environment. This funding serves as a catalyst for collaboration between businesses, local governments, and communities to pursue common goals and visions of enhancing the Southern Interior's tourism landscape. The Southern Interior of British Columbia stands on the brink of an exciting chapter in its tourism narrative. By investing $2 million in local businesses, the federal government signals a commitment to sustaining and enhancing the vibrancy of this picturesque region. With careful execution and community support, the future holds great promise for both residents and visitors.

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